--- title: "Playbook Excerpt: Aletheia, WARC Study | Values-Driven Marketing Insights" description: Discover how Aletheia and WARC proved that AI and Values-Driven Marketing can double engagement for brands by connecting creative to consumer motivation. image: https://valuesdriven.aletheia.com/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_1.jpg --- [![Aletheia Logo](https://aletheia.com/wp-content/uploads/2023/12/aletheia-logo-lg.png)](https://aletheia.com) - [Who We Are](https://aletheia.com/who-we-are/) - [Connect](https://aletheia.com/contact/) [![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_1](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_1.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_1.jpg)](https://valuesdriven.aletheia.com/home?hsLang=en) ![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_2](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_2.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_2.jpg) ![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_3](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_3.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_3.jpg) ![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_4](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_4.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_4.jpg) ![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_5](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_5.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_5.jpg) ![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_6](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_6.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_6.jpg) ![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_7](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_7.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_7.jpg) [![Playbook Excerpt, Values-Driven Marketing by Aletheia_Page_8](https://9390994.fs1.hubspotusercontent-na1.net/hub/9390994/hubfs/Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_8.jpg?width=1200&length=1200&name=Playbook%20Excerpt%2c%20Values-Driven%20Marketing%20by%20Aletheia_Page_8.jpg)](https://valuesdriven.aletheia.com/home?hsLang=en) **From Insight to Impact** Leveraging our proprietary platforms, [Pluralytics](https://pluralytics.com/) and [Zenzi](https://zenzi.com/), Aletheia helps marketers operationalize Values-Driven Marketing — integrating Behavioral Science, AI, and audience intelligence to increase creative effectiveness across every channel. [Contact Us today to get started on your own values-driven strategies](https://share.hsforms.com/1-iqpxIXzQ4GXyfQrRMGMAw5la4y?hsCtaAttrib=196436382559) By aligning campaigns with the ValuesTypes most relevant to their category, brands can build authentic resonance, spark stronger engagement, and unlock measurable performance lifts. --- [![

DIVE DEEPER AT VALUESDRIVENMARKETING.COM

](https://no-cache.hubspot.com/cta/default/9390994/interactive-200355131160.png)](https://valuesdriven.aletheia.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK6vXJ7pwXl%2Bj%2FZeYTqVpvRirPD38Q6DnLNaXUYyVNbYw9%2FitiOWTk4rQdrySgt4BUjTshZ4PrUbAHCGE7pL8PpHoRO3AAjWQbU7u5RZTmNMpCTJG8QagN7e1YQTqSRdLo1V0mTw6WNXidDvvdQkQ5hw1q4XAPCO20rpO9GluwQeJx4gpswIsid&webInteractiveContentId=200355131160&portalId=9390994&hsLang=en) [![Aletheia Logo](https://aletheia.com/wp-content/uploads/2024/07/AMM-4099_Lockup_Logo_Vwhite.png)](https://aletheia.com) [![Facebook](https://aletheia.com/wp-content/themes/Aletheia/assets/images/facebook.png)](https://www.facebook.com/AletheiaMM/) [![LinkedIn](https://aletheia.com/wp-content/themes/Aletheia/assets/images/linkedin-8.png)](https://www.linkedin.com/company/aletheia-marketing-media/) [![Instagram](https://aletheia.com/wp-content/uploads/2023/11/Instagram_Glyph_White-.png)](https://www.instagram.com/aletheiamm/) [14175 Proton Rd Dallas, TX, 75244](https://goo.gl/maps/C3YpoUcasXenqQfJ9) [972-776-4073](tel:972-776-4073) Copyright © 2024 Aletheia [Privacy Policy](https://www.iubenda.com/privacy-policy/93975675) [Accessibility](http://aletheia.com/accessibility/) [Cookies Policy](https://www.iubenda.com/privacy-policy/93975675/cookie-policy) ![](https://px.ads.linkedin.com/collect/?pid=8296980&fmt=gif)